Guerrilla Marketing Campaign : Smurfs Week in NYC
In July of 2011, my co-worker and I managed two street teams for a guerrilla marketing campaign to promote the launch of Smurfs Kid’s Multi-Vitamin Drink. The promotion was in conjunction with Sony Pictures’ Smurf Week celebration in New York City for The Smurfs movie premiere. We had a very warm (95° F.) welcome as […]