Kirkland Signature Sparkling Flavored Waters
I worked closely with Costco to create these new Kirkland Signature Sparkling Flavored Waters. This exciting new product should hit the shelves within the next few months! For more images from this project, click the thumbnails below.
Project Management: DS Waters
I recently completed a massive project for DS Waters. I managed the proofing process, timelines and status updates for 60 different skus under 13 distinct brands, with up to 3 printed components each (label, film, tray) for production in five different plants (with various dielines at each). If you’ve done the math, you realize how […]
Advanced Refreshment : Company Rebranding
This company rebranding was possibly the largest project that I’ve ever managed single-handedly. Within 6 months I created a new logo & branding guidelines, business cards for nearly 100 employees, shirts for our plant workers & sales team, signage for six locations in five states and managed the web design process. By keeping this project […]
Crayola Color Coolerz!
I have worked on the Crayola Color Coolerz! product line for the last 3 years. This has included working on packaging design, website development and social media management, all while adhering to Crayola’s strict branding guidelines. In January, 2011 we were featured on The Balancing Act on Lifetime. In addition to writing copy for the […]
Guerrilla Marketing Campaign : Smurfs Week in NYC
In July of 2011, my co-worker and I managed two street teams for a guerrilla marketing campaign to promote the launch of Smurfs Kid’s Multi-Vitamin Drink. The promotion was in conjunction with Sony Pictures’ Smurf Week celebration in New York City for The Smurfs movie premiere. We had a very warm (95° F.) welcome as […]
Smurf Berry Drinks
Working closely within guidelines from Sony Pictures, I created this packaging for Smurf Berry Drinks to coincide with the launch of The Smurfs movie premiere.