Website Development
I managed the website redesign for Advanced Refreshment, working very closely with MAO Studios who did the back-end development for the site. I created much of the content and graphics for the site, including copy-writing, editing and ongoing content management after launch. I also art directed the photography shoots for use on the site. Click […]
Advanced Refreshment : Company Rebranding
This company rebranding was possibly the largest project that I’ve ever managed single-handedly. Within 6 months I created a new logo & branding guidelines, business cards for nearly 100 employees, shirts for our plant workers & sales team, signage for six locations in five states and managed the web design process. By keeping this project […]
Crayola Color Coolerz!
I have worked on the Crayola Color Coolerz! product line for the last 3 years. This has included working on packaging design, website development and social media management, all while adhering to Crayola’s strict branding guidelines. In January, 2011 we were featured on The Balancing Act on Lifetime. In addition to writing copy for the […]
Guerrilla Marketing Campaign : Smurfs Week in NYC
In July of 2011, my co-worker and I managed two street teams for a guerrilla marketing campaign to promote the launch of Smurfs Kid’s Multi-Vitamin Drink. The promotion was in conjunction with Sony Pictures’ Smurf Week celebration in New York City for The Smurfs movie premiere. We had a very warm (95° F.) welcome as […]