Kirkland Signature Sparkling Flavored Waters

I worked closely with Costco to create these new Kirkland Signature Sparkling Flavored Waters. This exciting new product should hit the shelves within the next few months!   For more images from this project, click the thumbnails below.

Tradeshow Booth Graphics

I created the graphics for Advanced Refreshment’s large 20′ x 30′ Tradeshow booth. I also created product brochures, rotating slideshows to display on 6 touchscreens and the production video that displayed on 4 televisions in each corner of the booth. Click the thumbnails below for more photos of the latest PLMA tradeshow: And for a […]

Website Development

I managed the website redesign for Advanced Refreshment, working very closely with MAO Studios who did the back-end development for the site. I created much of the content and graphics for the site, including copy-writing, editing and ongoing content management after launch. I also art directed the photography shoots for use on the site. Click […]

Project Management: DS Waters

I recently completed a massive project for DS Waters. I managed the proofing process, timelines and status updates for 60 different skus under 13 distinct brands, with up to 3 printed components each (label, film, tray) for production in five different plants (with various dielines at each). If you’ve done the math, you realize how […]

Advanced Refreshment : Company Rebranding

This company rebranding was possibly the largest project that I’ve ever managed single-handedly. Within 6 months I created a new logo & branding guidelines, business cards for nearly 100 employees, shirts for our plant workers & sales team, signage for six locations in five states and managed the web design process. By keeping this project […]

Crayola Color Coolerz!

I have worked on the Crayola Color Coolerz! product line for the last 3 years. This has included working on packaging design, website development and social media management, all while adhering to Crayola’s strict branding guidelines. In January, 2011 we were featured on The Balancing Act on Lifetime. In addition to writing copy for the […]

Guerrilla Marketing Campaign : Smurfs Week in NYC

In July of 2011, my co-worker and I managed two street teams for a guerrilla marketing campaign to promote the launch of Smurfs Kid’s Multi-Vitamin Drink. The promotion was in conjunction with Sony Pictures’ Smurf Week celebration in New York City for The Smurfs movie premiere. We had a very warm (95° F.) welcome as […]

Smurf Berry Drinks

Working closely within guidelines from Sony Pictures, I created this packaging for Smurf Berry Drinks to coincide with the launch of The Smurfs movie premiere.